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Branding Guidelines

B

Brand

Logo
Symbol
Colour

Our Symbol

Please note: The first symbol below, is our primary logo colourway, and it should only be used with white or light background. The second symbol is an option for deep cyan colour background or any other dark backgrounds. For any other background, you should use a monochrome symbol.
  • The black symbol should be used on light coloured backgrounds.
  • The white symbol should be used on dark coloured backgrounds.
Download Symbol

Exclusion Zone

The symbol’s exclusion zone is equal to half the height of the symbol itself (marked as × in the diagram).

Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.

The Legal Ready symbol should never be smaller than 21px in digital or 6mm in print.

Symbol Misuse

It is important that the appearance of the logo remains consistent. The symbol should not be misinterpreted, modified, or added to. No attempt should be made to alter the symbol in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

Do not rotate the symbol.

Do not change the symbol colour or tone outside of the Legal Ready primary logo.

Do not distort or warp the logo in any way.
Do not place the symbol in a shape or container.
Do not outline or create a keyline around the symbol.
Use the correct symbol above.
Do not use unapproved colour combinations.
Do not use a drop shadow.
Do not use the symbol on top of complex backgrounds.

Colour

Colour is the cornerstone of Legal Ready. It distinguishes our brand and helps us to create consistent experiences across marketing and products. We use colour in meaningful ways in all expressions of our brand. From showing the colourful complexity of teaming up at a high level all the way down to focused, meaningful colours in product, we use colour to pinpoint exactly what people need to see.

  • Purple inspires us to divulge our innermost thoughts, which enlightens us with wisdom of who we are and encourages spiritual growth.
  • Turquoise stabilizes emotions and increases empathy and compassion.
  • Black evokes a powerful, sophisticated, edgy, luxurious and modern feeling.

Primary palette

CMYK

RGB

HEX

58  77  0  0

107  59  255

6B3BFF

CMYK

RGB

HEX

74  9  0  0

66  232  255

43E9FF

Secondary palette

CMYK

RGB

HEX

76  100  0  90

6  0  25

060019

CMYK

RGB

HEX

23  2  0  2

192  245  250

C0F5FA

CMYK

RGB

HEX

6  0  0  0

239  253  254

EFFDFE